Email Insider
by Ray Schultz, Columnist
We know it's coming. Are we ready for GDPR? Most of us aren't -- and there is growing confusion over just what readiness means, Read the whole story
by Ray Schultz
Email marketing has been added to telemarketing in a bill that protects seniors from fraud. Read the whole story
by Jess Nelson
Email is ubiquitous, and younger generations are just as hooked on the marketing channel, according to a study released this week by SendGrid. Read the whole story
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by Laurie Sullivan
After years of trying to attribute the click, view and other consumer interactions, brands still struggle with attribution. Now Google is rolling out an … Read the whole story
COMMENTARY
by Nicole Ron, Op-Ed Contributor
The ability to view, measure and accurately attribute sales across devices enables marketers and publishers to understand where customers initiate research and make purchases, … Read the whole story