Email Insider
by Ray Schultz, Columnist
MailChimp is defaulting to a single opt-in because double opt-in is producing declining rates. But what about the GDPR? Read the whole story
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by Ray Schultz
Cyber attacks are on the rise. But many firms have yet to prepare for this danger. Read the whole story
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by Jess Nelson
Event ticket marketplace Razorgator formed a partnership with B2C marketing platform Zaius, using new technology to engage customers in real-time and improving the process … Read the whole story
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by Ray Schultz
SendGrid is aiming for a $112 million return on its IPO. Even at a mid-range stock price, the firm would have a value of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Birthday email is one of the best-performing personalized marketing campaigns, and has been for years. On that special day, "all we want is just … Read the whole story