Go figure -- after all the commotion, U.S. firms are more ready for GDPR than their European counterparts, Thales found in a study. Read the whole story
Decision makers are more likely to open emails from firms that command their loyalty, a survey finds. Read the whole story
The real-time digital marketing company has published a book that examines how brands can utilize data to power better customer experiences. Read the whole story
A digital jewelry catalog run by a 107-year-old firm is being supported by an email campaign. Read the whole story
A new platform from Egnyte helps firms comply with GDPR in all 28 EU countries, and in all languages from Bulgarian to Swedish, the … Read the whole story
New research shows that emotion is just as important as the deals in earning email engagement on the big day. Read the whole story
The Consumer Privacy Protection Act would require companies that hold "sensitive" consumer data to develop comprehensive privacy and security policies. Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Chris Hollander, Panera; Jonathan Mildenhall, (formerly) Airbnb; Laurent Potdevin, Lululemon; Michael Epstein, Carat; … Read the whole story
MEDIA Agency of the Year: Havas Media Group; OMMA Digital Agency of the Year: Big Spaceship; Holding Company of the Year: Dentsu Aegis Network; … Read the whole story