Cyber Monday was the largest online sales day in history, according to Adobe -- and email played a pivotal role in driving purchases. Read the whole story

Cyber Week saw a dramatic in email volume, delivery firm Spark Post says. Read the whole story

Only one out of four online transactions resulted in a purchase Thanksgiving weekend according to a recent Barilliance study, but triggered email campaigns may … Read the whole story

Zeta Global has made its second acquisition this year-and its 11th overall-with its purchase of Disqus. Read the whole story

An Israel-based anti-phishing firm has raised $6.5 million in financing, adding to a total of $8 million. Read the whole story

Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy - you've now completed the bare minimum of what customers … Read the whole story