IT professionals prefer to be pitched by email. But it's easy to turn them off, a study shows. Read the whole story
UnsubCentral launched a new service this week that simplifies the process of sharing, comparing, and cleaning email lists for email marketers. Read the whole story
Email comes in second as an effective account-based marketing channel. But it's last in the list of difficult channels to use. Read the whole story
Alphabet Communications has been granted a patent for its matching process. However, it is designed more for governments than marketers. Read the whole story
Synchronoss Technologies is demoing several new products at this week's CES. Read the whole story
LogRhythm is providing a GDPR compliance tool at no cost to clients. Read the whole story