MediaPost Publications - Email Marketing Daily 01/11/2018

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Email Insider

The Inertia Factor: Why Big Emailers Stay With Their ESPs

by Ray Schultz, Columnist

Many big emailers are unhappy with their ESPs. But they are reluctant to move, a study has found. Read the whole story

Read Now »

GDPR Startup Scores Pre-Seed Funding Round
by Ray Schultz
A firm that will help clients comply with GDPR has pulled in GBP340,000 in funding. Read the whole story
Medicaid Enrollees Victimized In Email Phishing Breach
by Ray Schultz
An email phishing scam has exposed data on 30,000 Medicaid recipients in Florida. Read the whole story
Diennea Launches On-Premise Email Solution
by Ray Schultz
A new email solution is being offered by the direct marketing technology firm Diennea. Read the whole story
COMMENTARY
In Pharma Marketing, Programmatic Offers Solutions To The HIPAA Conundrum
by Michael Chock, Op-Ed Contributor
No, consumers don't want the cybersphere to know all about their hot flashes, E.D., or chronic dermatitis. And if you have Crohn's Disease, you … Read the whole story