Email Insider
by Ray Schultz, Columnist
Are you trying to comply with GDPR? Be prepared to tell data subjects everything you have on them. Read the whole story
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by Jess Nelson
Email marketing is a direct conduit from publisher to consumer, managed by the publisher, whereas advertisers are at the whim of algorithmic changes that … Read the whole story
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by Ray Schultz
Retailers are trying everything from email to direct mail to deal with a growing online competitive threat. Read the whole story
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by Ray Schultz
M24Seven hopes to verify email lists and improve deliverability with an alliance with ZeroBounce. Read the whole story
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by Ray Schultz
RichRelevance is looking to turn "every digital interaction into a personal experience," with its new personalization suite. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
Over the winter break, I read a great product management book that would be a good addition to the library of any email marketer: … Read the whole story