Most marketers are happy with the data they're getting -- and that includes email marketers. But they face challenges, Ascend2 found in a study. Read the whole story
Apple has sent emails to app developers containing ad-spend details on other developers' apps, according to media reports. Read the whole story
AOL and Yahoo Mail users are complaining that they can't get into their email. Here is a report. Read the whole story
Email again tops the list of channels that drive event promotion, Bizzabo finds in a study. Read the whole story
A new tool from Aptrinsic facilitates the sending of personalized emails to both new customers and old accounts. Read the whole story
Email data offers the most insight for Merlin Entertainments than any other channel, but the company uses a multichannel approach to help drive conversions. Read the whole story