Browse abandonment emails pull a higher average open rate than traditional emails, Klaviyo found in a study. But the subject lines have to be short and to the point. Read the whole story
Online retailers are failing to protect their customers with DMARC, a cyber security system, according to a study by 250ok. Read the whole story
Senate lawmakers have introduced a bill that would enable law enforcement officials to obtain people's emails, documents, photos and other digital files, regardless of … Read the whole story
Mojo Media Labs will now have a Chicago office. It has acquired Relish Tray Media, an email firm. Read the whole story
Search engines could feel less of an impact when it comes to people searching for information, but not for purchases through ecommerce services like … Read the whole story
Facebook wants fast, mobile experiences that will keep its users happy and coming back to the platform. A core measurement to deduce a site's … Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your … Read the whole story