Email remains robust, but it is taking up a smaller part of the average UK marketing spend, a study shows. Read the whole story
Who is the most likely to get riled up over digital mishaps? Americans rank near the top, a "Harvard Business Review" article states. Read the whole story
Majestic Wine Group has consolidated its email services with one vendor -- Adestra -- as it pursues a personalized email strategy. Read the whole story
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London to underscore the importance of adhering to GDPR before it rolls out in … Read the whole story
Security staffers fear cyber threats from both outside and within their companies -- and they face internal obstacles. Read the whole story
Marketers can start better serving visually impaired customers today by making a few simple changes to email campaigns. Read the whole story
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously search … Read the whole story