Open rates are down and not-spam rates are up. Return Path's Tom Sather believes the ISPs may be to blame -- and offers tips on how to handle it. Read the whole story
The stakes are high in a German case that has been kicked up to the EU's top court. The court must decide whether Gmail … Read the whole story
The recently released Gmail Metrics now provides data visualization of email usage and behavior and an assortment of data analytics. Read the whole story
AdRoll is spinning off its B2B business into a new division called RollWorks, to help B2B marketers identify potential clients, reach the correct people … Read the whole story
A photo of Parkland shooting survivor Madeleine Wilford was included in a fundraising email by the Tump campaign. Read the whole story
To truly understand where data ownership is headed, it pays to take off our industry hats and think like a regular consumer. Read the whole story