Email Insider
by Ray Schultz, Columnist
Cart abandonment emails achieve a 40% open rate, Bluecore says, while product abandonment messages are at 41%, cart abandonment messages have a 10% click rate and product abandonments are at … Read the whole story
by Ray Schultz
SparkPost is extending its U.S. email capabilities to the European market, and has built a nine-person team there. Read the whole story
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by Ray Schultz
Email marketers are on a roll, achieving high response rates. But they would do even better with AI and machine learning, a study reports. Read the whole story
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by Ray Schultz
EdgeResponse is offering to provide ten customized responses that it says will help convert leads to sales. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The promise of the internet for B2C and B2B marketing has always been the ability to reach a global network of consumers -- yet … Read the whole story
COMMENTARY
by Brandon Nolte, Columnist
Maybe you thought that Facebook's fake news, newsfeed algorithm changes, and metric miscalculations were going to be the worst of it. Well, now Cambridge … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The birthday email is one of the best-performing personalized marketing campaigns, and has been for years.Research done by Optimove gathered new data that showed, … Read the whole story