Cookies aren't going away. But they will be used less in the wake of the ePrivacy Directive - and email more, reports a new study. Read the whole story
Travel marketer Virgin Holidays has achieved hikes in email awareness and margin with the help of Movable Ink and Phrasee. Read the whole story
Britain's information office needs "streamlined warrant process" to protect personal privacy, Elizabeth Denham says. Read the whole story
Reviews posted by customers can be included in email campaigns, thanks to an arrangement between Yotpo and Oracle Bronto. Read the whole story
Companies can reach their business goals by providing a better customer experience, a study finds. But they need deeper personalization. Read the whole story
"Sometimes the cure can make the disease worse," ANA executive vice president of government relations Dan Jaffe says, referring to new privacy proposals. Read the whole story
When Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all … Read the whole story