Either marketers are getting better at targeting, or consumers are smarter about what they click through. It may be both, a study suggests. Read the whole story
Already facing a charge of invasion of privacy, Eric Greitens is now accused of tampering with computer data. Read the whole story
Google is working to reclassify emails crowded into users' send boxes as spam. Read the whole story
Data is critical to understanding the customer mind-set at the time of purchase. Companies diverge over how they gather this information. Read the whole story
In order to succeed as an email marketer in a "customer first" world, you have to think more like a pinball wizard, Shelagh Stoneham, … Read the whole story
The email strategy supports the broader mission, which is to "encourage her to embrace her personal style and be empowered by her own uniqueness." Read the whole story
Fifteen years of emceeing summits about email marketing has taught MediaPost Vice President-Editorial Director of Events Steve Smith a thing or two about the … Read the whole story
"We are no longer an email team, but a push team," Overstock Director of Database Marketing Brent Christensen quipped this morning during the opening … Read the whole story