Almost two-thirds of all marketers give themselves a C or below in personalization, an Evergage study shows. Read the whole story
Google has redesigned Gmail, adding several new security features and other capabilities. SendGrid's Len Shneyder discusses the upsides and downsides. Read the whole story
One sells computers, the other vacation attractions. But both rely on email to engage customers. Read the whole story
Brett Swensen, email & automation manager at mattress brand Purple, demonstrated literally and figuratively how elastic the product is at the Email Insider Summit … Read the whole story
Total Wine & More believes that the goal of email is to provide value to the customer--not vice versa. Read the whole story
To sell auto and home insurance, Liberty Mutual personalized emails based on vehicle models. Read the whole story
The right to be forgotten in data subject access, anonymous data, and data processing agreements in the U.S. and the European Union differ markedly. … Read the whole story
Threadline Digital publicly launched a unique content marketing measurement solution that enables marketers to understand the true impact of their digital content. Read the whole story