Email Insider
by Ray Schultz, Columnist
Half of all U.S. shoppers like personalized messages. But fewer do in Europe, McKinsey finds in a survey. Read the whole story
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by Ray Schultz
Articles, a service from Campaigner, allows marketers to save time when sending email campaigns, the company claims. Read the whole story
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by Ray Schultz
The number of data breaches fell by over half in Q1 of this year. But it's unclear whether this is part of a larger … Read the whole story
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by Ray Schultz
Millions of emails are being sent, asking consumers for consent under GDPR. But they're not necessary if existing consent meets the standards. Read the whole story
by Laurie Sullivan
An analysis of Mother's Day floral purchase data and trends found that consumers who buy flowers for Mother's Day are far more likely to … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Broadband providers will be free to censor sites and slow down apps on June 11, when the net neutrality repeal takes effect. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Liveclicker/The RelevanceGroup study of 350 US marketers, of whom 93% reported using print direct marketing, rating the effectiveness of various channels in … Read the whole story