Email Insider
by Ray Schultz, Columnist
A new study by the CMO Council found this shocking result: most firms aren't making all the money they can from their customers. Read the whole story
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by Ray Schultz
Many firms are lagging in basic security protections. Fortunately, their employees seem to know what to do, a study finds. Read the whole story
by Ray Schultz
Salesforce says it is ready for the GDPR. And as part of that, it has named Lindsey Finch as its DPA. Read the whole story
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by Ray Schultz
Is this for real? A new study finds that most B2B brands in the UK are not sending emails. Read the whole story
by Sarah Mahoney
Etsy says it isn't just reaching out to consumers, but to its 1.9 million sellers through emails, social media, and its Shop Manager dashboards. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
I'm sensing a newfound challenge: list fatigue, which I define as the reduction in engagement (opens, clicks) and conversion that comes from once-engaged subscribers, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Just getting a "yes" to staying in touch is not enough. Brands should know better. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
More than 76% of Gen Z has purchased, or is open to purchasing, a brand or product to support the issues that brand stands … Read the whole story