B2B marketers are lagging in measurement and attribution, according to a study by DemandGen and BrightFunnel. Read the whole story

Caesars Entertainment is one of 50 firms using Persado's AI platform via the Salesforce Marketing Cloud. Read the whole story

Some marketers think the verification process is taking too long. Google announced more changes and a partnership with LegitScript in April to reinstate the … Read the whole story

Memorial Day is here and BBQs and an extra day off are only part of what Moms are thinking. In a new study, we … Read the whole story

"If companies can afford to protect Europeans' privacy, they can also afford to do so for their American customers and users," Senator Ed Markey … Read the whole story

Consumers, by a 2:1 margin, want brands to require consent before using personal data for targeted marketing. Read the whole story