Email Insider
by Ray Schultz, Columnist
Email remains the "go-to channel" in B2B. Of 160 executives, 81% say it is best at converting leads late in the funnel. Search comes in second, cited by 56% Read the whole story
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by Ray Schultz
A new Return Path survey provides some takeaways about email marketing. One is that it doesn't pay to buy outside email lists. Read the whole story
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by Ray Schultz
The UK's Information Commissioner's Officer has imposed a GBP77,000 fine on British Telecommunications for sending emails without consent. Read the whole story
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by Ray Schultz
Salespeople can access data and manage email contacts with the new Affinity App 2.0. Read the whole story
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by Ray Schultz
Stensul plans to build its team and accelerate its services with the money raised in a funding round. Read the whole story
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by Laurie Sullivan
AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, … Read the whole story