Email is the easiest channel to analyze, and paid search is second, Ascend2 finds in a study. Read the whole story
Clari and Marketo have formed a strategic partnership to unite sales and marketing and provide both groups with prospect data. Read the whole story
Few firms stay on top of martech advances, but they are increasing their spending, a Walker Sands study finds. Read the whole story
Religious groups that gather data when preaching door-to-door are subject to the regulation, the court says. Read the whole story
One in four Americans say they believe the data exchange mostly benefits businesses, not consumers, a survey conducted for the Data & Marketing Association … Read the whole story
Almost 90% feel companies aren't doing enough to protect them, Choozle finds. Read the whole story
Valimail Defend can block incoming emails that seem friendly but are actually impersonation emails. Read the whole story
Complaints say it is low, but it is the first time the ICO has used its full pre-GDPR powers. Read the whole story