Email Insider
by Ray Schultz, Columnist
Valimail's Seth Blank hopes to pull in more top brands and email providers. Yahoo Mail is now testing the new standard. Read the whole story
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by Ray Schultz
Nielsen finds that most firms change their budgets at least a couple of times a year, and that media-mix models help. Read the whole story
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by Ray Schultz
MailChimp will help the LPGA serve email newsletters and promotions. Read the whole story
by Wendy Davis
The Trump administration wants the Supreme Court to vacate a deal that allows Google to settle a class-action privacy lawsuit by donating $5.3 million … Read the whole story
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by Ray Schultz
Verification and multiple hygiene tools help bolster deliverability, The Relevancy Group claims. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
One question I habitually ask our clients is, "What metrics do you use to measure and improve your email marketing performance?" The answers vary, … Read the whole story
COMMENTARY
by Joe Mandese
Thanks to a good friend who develops high-speed trading systems for Wall Street, I was a little ahead of the curve on the implications … Read the whole story