Email Insider
by Ray Schultz, Columnist
A study finds that C-level execs read email content first, followed by traditional media. But it has to be well curated. Read the whole story
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by Ray Schultz
Happiness is a job devoted to creative chores -- at least for email pros at enterprise service firms. Read the whole story
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by Ray Schultz
Lenders can extend credit offers via email, using the new tool, MonitorBase claims. Read the whole story
by Joe Mandese
Yes, youth markets are driving adoption of new forms of social media, including content creation, but there are some pronounced differences among youngins. So-called … Read the whole story
COMMENTARY
by Lynne Capozzi, Op-Ed Contributor
Prime Day success comes as a result of tapping customer data for targeted engagements and establishing relationships that extend beyond a sale. Read the whole story