Email Insider
by Ray Schultz, Columnist
Consumers seem to prefer digital channels. But that doesn't mean they want to be nagged by email. Read the whole story
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by Ray Schultz
Email is first in nurturing, and a close second in lead generation, an Ascend2 study finds. Read the whole story
by Ray Schultz
Conspiracy theorist Alex Jones isn't going away -- he claims he has picked up traffic since being dumped by MailChimp and others. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Before launching a campaign, marketers need to determine whether it should target a household or individual. When audience data ties to the household, it … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Back-to-school season is upon us, says Retail Me Not, and parents are starting to shop for essential school supplies ranging from pens to apparel. Read the whole story