A new Adobe study shows that email is the preferred medium for brand messages. But it better be well-personalized. Read the whole story
Consumers make a lot of typos -- especially when entering their email addresses on web forms, TowerData reports. Read the whole story
Adobe has several new tools for email marketers. Some are in still in beta. Read the whole story
BrightWave will assist 48in48 in sending emails to attract marketing volunteers. Read the whole story
Michael Ridgewell from Fandango on CRM, you have 30-90 days, from welcome to loyalty.”I love email because it tells a really lovely story,” he … Read the whole story
Megan: Hindsight’s a beautiful thing. What big lesson have you learned regarding first party data? Kielley: Over-personalization. We accidentally sent a VIP ticket email … Read the whole story
For quite some time our industry has grappled a term to describe how people really shop. Omni-channel, channel-less, or post-channel. Read the whole story
Brett Podolsky, co-founder, The Farmer’s Dog On “End to End Personalization” We’ve been conditioned for decades to think dog food should be dry, brown … Read the whole story