Email Insider
by Ray Schultz, Columnist
Oath draws attention to itself by pitching its targeted ad email service. It's more trouble for marketers. Read the whole story
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by Ray Schultz
Grill marketer Char-Broil has named BrightWave as its email agency and Emarsys as its AI-driven platform provider. Read the whole story
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by Ray Schultz
The partnership will allow firms to test and send personalized email campaigns. Read the whole story
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by Ray Schultz
The service will be available to any U.S. campaign in 2018 and up to the 2020 Presidential election. Read the whole story
by Joe Mandese
The confidence of top marketers in the U.S. economy has fallen from a near recent high, according to results of the semi-annual CMO Survey … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Traditionally, building effective ad creative has involved a lot of human guesswork, but AI (Artificial Intelligence) technology is on the cutting edge of offering … Read the whole story