Email Insider
by Ray Schultz, Columnist
Themed Black Friday emails pulled flat open rate rates last year, but conversions rose. Here are new findings from Yes Lifecycle Marketing and Omnisend. Read the whole story
by Ray Schultz
Service issues have been reported in the central Southern states, but some service has been restored. Read the whole story
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by Ray Schultz
Drift hopes its new capabilities will facilitate two-way communications with B2B prospects. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Consumers don’t think in channels. They just know how they want to shop. Nordstrom has re-engineered both its in-house programmatic buying and creative teams … Read the whole story
COMMENTARY
by Wayne Langley
While senior users make up only a fraction of all internet traffic, they are very concerned about their privacy. Read the whole story