Email beats social media and blogs as a content channel. But increasing leads is a challenge, Ascend2 reports. Read the whole story

Viant has established partnerships with several B2B data suppliers for use in account-based marketing. Read the whole story

Customers may love the service, but if they can't trust your IT, brand image will suffer. Read the whole story

Millennial Spending Habits, the group defined by the Pew Research Center as people born between 1981 and 1996, is often blamed for "killing" various … Read the whole story