Acxiom's Unified Data Layer helps brands get a cross-channel view of the customer. Email is part of it. Read the whole story

The new Everagage framework consists of connectors, extensions and campaign templates to help with email and other channels. Read the whole story

Naylor is offering a new tool for association professionals: An app integration that allows them to send email campaigns via MailChimp. Read the whole story

Here's a sample of data-backed email takeaways: In Not Your Grandma's Email: The Transformation of Email in a Mobile World, the report reveals how … Read the whole story

Influencers go unpunished and new rules that were supposed to protect us from spam calls just cause confusion. Read the whole story

It's important to remember marketers should target people, not just cookies. Behavioral targeting is important, but audience data is even better. Read the whole story