Email Insider
by Ray Schultz, Columnist
Consumers prefer email, but many will not open messages because of inbox glut or irrelevant offers, Yes Lifecycle Marketing finds. Read the whole story
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by Ray Schultz
A study shows that firms are lagging on helpfulness, personalization and being customer-focused. Read the whole story
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by Ray Schultz
WaitList.dat is a data file that contains stripped text from emails, researcher Barnaby Skeggs alleges. Read the whole story
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by Ray Schultz
Email vendor GetResponse targets Brazil as part of its international expansion. Read the whole story
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by Ray Schultz
SendGrid is offering courses for both the advanced and novice email levels. Read the whole story
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by Ray Schultz
Angie Zribi will oversee email campaigns and analytics for Woodbridge International. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
A moment of truth is a key point in the relationship of the subscriber with a company. A good experience deepens that relationship. Read the whole story