Less than a quarter of sales professionals rate email campaigns as a good way to reach prospects, ValueSelling Associates reports. Read the whole story
Twilio hopes to merge its cloud capability with SendGrid's email API. The all-stock deal is worth roughly $36.92 per share. Read the whole story
Digital budgets are set to increase marginally for almost two-thirds of those surveyed, Ascend2 reports. Read the whole story
ZeroBounce Subscribe allows firms to validate new subscribers' email addresses. Cloudflare's is the first integration. Read the whole story
Two different studies analyzed two sets of political ad data. The numbers show where, when and how monies are spent, and who they reach. Read the whole story
We are witnessing the sunset of the golden age of traditional targeting and segmentation, Read the whole story