Email Insider
by Ray Schultz, Columnist
Less than a quarter of sales professionals rate email campaigns as a good way to reach prospects, ValueSelling Associates reports. Read the whole story
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by Ray Schultz
Twilio hopes to merge its cloud capability with SendGrid's email API. The all-stock deal is worth roughly $36.92 per share. Read the whole story
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by Ray Schultz
Digital budgets are set to increase marginally for almost two-thirds of those surveyed, Ascend2 reports. Read the whole story
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by Ray Schultz
ZeroBounce Subscribe allows firms to validate new subscribers' email addresses. Cloudflare's is the first integration. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Two different studies analyzed two sets of political ad data. The numbers show where, when and how monies are spent, and who they reach. Read the whole story
COMMENTARY
by Kevin Marcus, Op-Ed Contributor
We are witnessing the sunset of the golden age of traditional targeting and segmentation, Read the whole story