Had enough of the screaming in social media? People who say they're being blocked there are sending email newsletters -- only to people who want them. Read the whole story
Return Path's Dynamic Optimization combines analytics and a brand's data to overcome list fatigue and low inbox placement, the company says. Read the whole story
Crayon's new tool is based on monitoring of millions of pages and domains, the company says. Read the whole story
Companies increasingly provide greater security to clients due to cyber threats and regulation, the company says. Read the whole story
Not the full-scale mugging from a "windfall" tax, the digital services tax is low enough to be swallowed. Read the whole story
A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months. Read the whole story