Email is rated as slower and less effective than the phone in resolving customer issues. But no channel is preferred by over 50%, The Northridge Group finds. Read the whole story
The merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringing together Adobe's analytics, content, personalization and commerce capabilities and Marketo's lead management … Read the whole story
The attempted blackmailers are using legitimate passwords obtained from a 2016 list -- but there are no videos. Read the whole story
The new services from Evergage allow firms to analyze and improve their personalization, the company says. Read the whole story
The case studies illustrate the ways marketers can drive growth, lift, recall and ROI and show the benefits of integrating digital out-of-home with mobile … Read the whole story
Conversational provider Conversica has raised $87 to date in three rounds of financing. Read the whole story
Online review service Trustpilot, now aggressively trying to make its mark in the crowded North American market, surveyed consumer attitudes about reviews. Read the whole story