SendGrid's Len Shneyder offers ideas for making your holiday email campaign a successful one. Read the whole story
Privacy International is demanding investigations of seven data providers and ad-tech companies to determine whether they are in compliance with GDPR. The firms being … Read the whole story
The arrangement will help developers and marketing teams collaborate, the firms say. Read the whole story
Enhanced Virtual User Network simulates user behaviors in email inboxes and provides visibility into Gmail performance, the company says. Read the whole story
The arrangement between PathFactory and Sigstr will allow both firms' clients to deliver and track responses to personalized email content, PathFactory says. Read the whole story
Study participants said they rely heavily on paid and organic search, website, and email. These digital channels combined account for 25% of marketing investments. Read the whole story
The ad industry is urging the Commerce Department to scrutinize new privacy laws in California and the EU as part of an initiative to … Read the whole story