Email is considered a workhorse. But a study shows that top management isn't impressed by 'vanity' metrics such as clicks. Read the whole story
The emails oppose Theresa May's attempt at a "soft-Brexit" departure from the European Union. Read the whole story
Google makes both the most- and least-trusted lists. Amazon is the most trusted brand when it comes to data security, Janrain reports. Read the whole story
Two independent surveys analyze consumer trust with data and purchasing from websites. Trust plays a role for 92% of Americans, 89% of UK residents, … Read the whole story
Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, … Read the whole story
The objective of OutboundEngine's new offerings is to help SBMs engage customers. Read the whole story
"The most pernicious harms associated with data breach and misuse of data are not currently legally-cognizable," Public Knowledge writes in comments submitted to the … Read the whole story
"Qualtrics captures and analyses data on brands and products from real-time sources including social media and email," according to one report. Read the whole story