Where does your firm stand on the global Brand Humanity Index? The U.S. ranks behind the UK and Canada, according to a Forrester report. Read the whole story
Smartphones and tablets together will drive 41% of online shopping, Zeta Global and The Relevancy Group report. Read the whole story
The arrangement will help brands personalize messages in online and online channels, the firms claim. Read the whole story
Trump and Clinton send fundraising emails that show things have not calmed down on the political front. Read the whole story
Shoppers will abandon ship when they can't find what they want, and when the information is unclear, Episerver reports. Read the whole story
Natural Intelligence, which focuses on paid search and finding consumers with no brand preferences, expanded into the U.S. this week from Israel with the … Read the whole story
The new capability eliminates manual processes, the company says. Read the whole story
The technology available to marketers is changing rapidly. The technological needs of marketers is also changing, becoming critically important to business success. But what … Read the whole story