Journalistic newsletters have a different mission from that of brand newsletters, according to a report from Harvard's Shorenstein Center. Read the whole story
How you measure data depends on where you sit -- C-level executives tend to look at strategic impact. Read the whole story
The company says the new service allows firms to sell products without setting up an online store. Read the whole story
Vectaury failed to obtain explicit consent for geolocation processing, CNIL charges. Read the whole story
"If consumers were opted out of online advertisements by default (with the choice of opting in), the likely result would include the loss of … Read the whole story
The new service allows marketers to create emails with videos and attachments, the company says. Read the whole story
How can retailers make Black Friday more pleasant? One poll showed 68% of consumers plan to shop online then, rather than experience the day's … Read the whole story
Please join the editors of MediaPost in congratulating this year's Agency of the Year awards winners: Horizon Media; Essence; Omnicom; Publicis Media; Merkle; Mutual … Read the whole story