Few consumers choose email as their favorite channel. Even fewer prefer social media, Axios finds. Read the whole story
Firms choose email platforms based on features and functionality more than cost, Tripolis and Holistic Email Marketing find. Read the whole story
The company says the issue was due to a technical error, and has been resolved. Read the whole story
Direct site traffic ranks highest for driving sales with a 27.4% share of sales, up 0.2% year-over-year. Adobe Analytics forecasts $3.3 billion in online … Read the whole story
When returning an online purchase, consumers expect proactive communication and transparent policies up front, according to a report published by Narvar. The report," analyzes … Read the whole story