Email Insider
by Ray Schultz, Columnist
There is a certain creep factor here. If Alexa is reading your emails, that means Amazon is, too. Read the whole story
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by Ray Schultz
Globally, marketers say their most successful strategies are maximizing ad placement quality and providing compelling, unique offers. Email can play a role in all … Read the whole story
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by Ray Schultz
The refreshed model is designed to help firms move from classical email marketing to the more sophisticated contextual stage, Read the whole story
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by Ray Schultz
The additions allow ESPs to monitor their clients' email deliverability, according to Return Path. Read the whole story
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by Ray Schultz
SendGrid has announced its inbox protection rate in an effort to increase cyber security and privacy transparency in preparation for the holidays. Read the whole story
COMMENTARY
by Staff Writers
From emails to mobile apps, social channels to weather targeting, Scotts Is breaking through the clutter with multiple touchpoints. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Yes, Google's ill-fated social network -- which many probably thought was gone -- was just given an official expiration date of April 2019. That's … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Measuring your public relations efforts means more than just monitoring your brand. It means using media intelligence to set up metrics, which can include … Read the whole story