Email Insider
by Ray Schultz, Columnist
From voice to AI, there may be some big changes in email marketing next year. Read the whole story
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by Ray Schultz
The $56 million transaction adds $18 million in annual revenue to Upland Software and expands its customer experience suite, the company says. Read the whole story
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by Ray Schultz
The hacks are designed to defeat the most common forms of two-factor authentication, Amnesty International alleges. Read the whole story
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by Ray Schultz
Carhartt is sending personalized emails in an effort to replicate the in-store experience, while Invaluable is sending triggered emails and open-time batch emails. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The cat-and-mouse game between online merchants and fraudsters commenced the instant the first buy buttons appeared in 1994. Then, as now, clever criminals are … Read the whole story
COMMENTARY
by Lauren Gentile
Even well-known enterprise-level brands are still strategizing how to achieve a personalized customer experience. Read the whole story