Email Marketing Daily
Thursday, December 20, 2018
  • The Adestra Merger: What Does It Mean For The Email Market?

    The $56 million transaction adds $18 million in annual revenue to Upland Software and expands its customer experience suite, the company says. Read the whole story

  • Phishing Attacks Spoof Google and Yahoo: Amnesty International

    The hacks are designed to defeat the most common forms of two-factor authentication, Amnesty International alleges. Read the whole story

  • Carhartt, Invaluable Claim Email Click-Through Improvement Using Personalization Tools

    Carhartt is sending personalized emails in an effort to replicate the in-store experience, while Invaluable is sending triggered emails and open-time batch emails. Read the whole story

  • Fight Back

    The cat-and-mouse game between online merchants and fraudsters commenced the instant the first buy buttons appeared in 1994. Then, as now, clever criminals are … Read the whole story

  • Ramp Up Your Personalization Strategy: 5 Key Takeaways From EIS 2018

    Even well-known enterprise-level brands are still strategizing how to achieve a personalized customer experience. Read the whole story