Not all marketers understand that Gmail and other email services use engagement to determine delivery, Return Path finds in a study. Read the whole story
in addition, the EC has received 41,502 data breach notifications and it is examining 255 cross-border violations. Read the whole story
Account-based marketing improves metrics on all fronts, but it requires a whole new set of tactics, TOPO reports. Read the whole story
"Yahoo's history of nondisclosure and lack of transparency related to the data breaches are egregious," U.S. District Court Judge Lucy Koh wrote. Read the whole story
The lack of email protection makes publishers "a target for spammers, scammers and purveyors of disinformation or fraud," per an 'Axios' study.' Read the whole story
It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened. Read the whole story