Email Insider
by Ray Schultz, Columnist
Most tools measure only a few channels, and marketers aren't getting a full picture of the funnel, says CallRail's Mark Sullivan. Read the whole story
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by Ray Schultz
Users of the transactional email API will be offered refunds when the service shutdown is over, the company says in an email to customers. Read the whole story
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by Ray Schultz
Deutsche Post will scan letters and postcards and convert them into emails. Read the whole story
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by Ray Schultz
A study by SocialPubli.com finds that 60% will increase their influencer marketing budgets this year. Read the whole story
by Sara Guaglione
'Air Mail' will target a young, urban audience interested in global affairs, similar to weekend editions of international newspapers like 'The Economist,' 'The Financial … Read the whole story
COMMENTARY
by Eric Wanta
Among the strategies: embrace mobile, but don't abandon the desktop, and keep it simple. Read the whole story