Personalization is the most effective tool -- but also the most difficult, Ascend2 reports. Read the whole story
Mailchimp says there could still be residual effects for some users. Its engineering team has made code changes to work around the damaged database. Read the whole story
Email is also the main nurturing tool, according to a study by the Content Marketing Institute. Read the whole story
Williams-Sonoma has no grounds to sue Amazon over allegedly "misleading" search ads and email promotions for Williams-Sonoma products, Amazon argues in new court papers. Read the whole story
"When California firefighters couldn't use their mobile phones during the Mendocino Complex fire, they could not turn to the FCC for help," former FCC … Read the whole story
Google plans to change how Search Console Performance reports count some metrics. For some searches, rather than using the URL that appears in the … Read the whole story
As the use of machine learning has grown, so has its reputation -- including expectations that can be overblown or even inaccurate. Read the whole story