The spam placement rate fell by 5% in 2018, Return Path reports, partly because subscribers are more actively managing their inboxes. Read the whole story
One fourth of consumers in North America stop doing business with a company due to poor personalization, with millennials most likely to bolt, according … Read the whole story
The companies will conduct co-marketing promotions, beginning in the Philippines in March. Read the whole story
An overwhelming majority of purchasers wish B2B advertising was more like B2C, WHM reports. Read the whole story
This year's five-month campaign will span across National Geographic's digital, social and print properties, with over 100 content pieces. It will also be shared … Read the whole story
New documents filed by privacy advocates claim the IAB Europe and Google knowingly violated GDPR privacy laws. The evidence focuses on the IAB Tech … Read the whole story
Forget cookies -- the ePrivacy Directive's biggest impact will be ending b2b marketing's immunity from opt-in. Read the whole story
Mic Conetta, head of CRM for Arsenal Football Club, amused the crowd at MediaPost's Email Insider Summit Europe on Wednesday by mimicking now-former Arsenal … Read the whole story
"If you have a general rule in email marketing, if you have a Constitution, the first article is to keep optimizing, keep testing, keep … Read the whole story