Email marketers should feature popular benefits in both promotional and transactional messages, judging by a HelloWorld study. Read the whole story
Serenova finds 77% of consumers have had a bad brand experience in the last year, and 62% won't purchase again from an offending brand. Read the whole story
Of new complaints about electronic direct marketing, 18 pertained to email, the DPC reports. And 11 concerned SMS. Read the whole story
Employees are now more likely to receive sextortion emails than BEC messages, the company finds in a study. Read the whole story
In beta, Piano ESP works by looking at a user's content streams to gauge their interests. Trevor Kaufman, Piano CEO, said: "Our objective is … Read the whole story
TikTok will be required to comply with the Children's Online Privacy Protection Act (COPPA) going forward. It will have to delete all videos created … Read the whole story