The Alliance Data study also finds that shoppers value clearly written emails, and that personalization must be on target. Read the whole story
The top KPI being tracked by account-based marketing (ABM) users is revenue, followed by pipeline generation, Terminus reports. Read the whole story
Kalmbach Media, which serves hobby enthusiast markets, has chosen Yes Marketing as its multichannel marketing services provider. Read the whole story
In a tweet, Sen. Warren (D-Mass.) said Facebook censoring her ads only proved her original point: The company has become too powerful. Read the whole story
Rupert Murdoch's Australian media company said on Tuesday the U.S. tech company has too much power over news outlets. A submission to Australian regulators … Read the whole story
Consumers are tired of the seemingly endless blizzard of surveys they receive -- but used properly, surveys can be an efficient method to connect … Read the whole story