Email Insider
by Ray Schultz, Columnist
Marketers are much more likely than consumers to think they are providing a great experience across all touchpoints, reports a study. Read the whole story
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by Ray Schultz
Some users of macOS 10.14.4 are having trouble logging in to their Gmail and G Suite accounts. They report an endless loop. Read the whole story
by Ray Schultz
MIT Sloan researchers feel that value to individuals is a better metric than GDP for evaluating digital channels. Read the whole story
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by Ray Schultz
Receiving misleading advice is no excuse for sending email without consent, says the UK's ICO. Read the whole story
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by Ray Schultz
Tested in beta, the tool can deliver outbound emails and a sign-up page or referral link. Read the whole story
by Larissa Faw
In the U.S. those regulations are very much a work in progress. A recently passed California bill is a "compliance nightmare," Amex's Christian Merida … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
A fairly recent trend: recommendations to improve a client's inbox placement rates are marketing, NOT technical email op recommendations. Read the whole story