Trust is more important than content in driving readership and opens, PowerInbox finds. Read the whole story
Mailchimp confirms that it has acquired LemonStand, but denies any link to the Shopify split. Read the whole story
The goal is to help B2B brands engage with known and unknown prospects across channels, Demandbase says. Read the whole story
Eighty-five percent of professionals surveyed say their customer experience needs improvement, and a minority have undergone a successful digital transformation, UserTesting reports. Read the whole story
'The Correspondent 'plans to launch its English language site on September 30, with correspondents based worldwide. The publication will have a U.S. presence, but … Read the whole story