Email is rated as one of the two most effective tactics -- yet few local partners see it as a top priority, and few are engaged in marketing in general, … Read the whole story
Although few B2B marketers are using AI, DemandMetric finds that many are evaluating or planning to implement it. Read the whole story
Samuels, a former global VP at Cisco, will drive Iterable's go-to-market operations and serve on its board. Read the whole story
The purchase will give Ansira access to BrightWave's email and eCRM cpabailities, along with an Atlanta presence. Read the whole story
The new service will allow brands to integrate data and personalize email and other channels, the company says. Read the whole story
"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chief policy officer of the controversial ad-blocking browser Brave, allege in a complaint … Read the whole story