Of all the EU countries studied, only Poland has seen increases in third-party domains and cookies, Reuters reports. Read the whole story
Google Pay users can pull loyalty cards, movie tickets, boarding passes and offers from their Gmail inbox. Google promises users "won't get more offers." Read the whole story
Healthcare comes in last, but email authentication improves in most sectors, the Online Trust Alliance reports. Read the whole story
Small businesses can use the Swift Response Autoresponder to automate and manage lifecycle email marketing, according to Amify Marketing. Read the whole story
"No other privacy legislation being seriously considered in the rest of the country has as broad an opt-in consent requirement as HB 4390," the … Read the whole story
Saati previously served as VP for client services at Zeta Global, and has also held a VP title at Harte Hanks. Read the whole story
A proposed amendment would toughen California's privacy law by requiring companies to obtain consumers' opt-in consent before using or sharing their personal data. Read the whole story
Walmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. is already reporting impressive results. And others are also in the game. Read the whole story